The Kellogg Company's food products are a staple in kitchens in over 180 countries. With over $14 billion in annual sales, Kellogg's produces many household names, such as Keebler, Pop Tarts, and Eggo Waffles. In 2005, Kellogg's embarked on a project to reduce its energy footprint while improving their bottom line. By leveraging their previously installed PI System, Kellogg used operational data to reduce energy consumption in its Battle Creek plant.