All too often, users must create real-time planning and analysis reports with static and inconsistent sources of information. Data is locked in an Excel spreadsheet or a rigidly customized application interface. Imagine if you could unlock the source of that data. Imagine that all the information you need was in a reusable library, that you could create custom formulas on the fly, and create powerful, timely reports and analysis in real time. Imagine that you could reduce the time and money spent developing and supporting vertical applications. Imagine Asset Framework.